Integrators

I predict that there will someday arise a whole class of integrator websites. What I mean by an integrator website is a site that addresses a specific market or class of websites, and pulls all the major ones out there into a single place, while making sure that the content providing sites are still benefited by actions done on the site.

An example of this would be a Job search integrator. It would integrate with all the big job search sites out there. It would also integrate with as many major employment providers and major corporations as it could. It would need to have some kind of supporting niche that it either provides or that it advertises for, like resume building, technical training, or certification providers (in order to provide revenue). It would have to be well designed so that the sites that contribute to it (or that it grabs data from) are not disadvantaged by it, and even are promoted by it. It would need tools so that one resume experience there would populate and extend to all the contributing companies, so monster.com and careerbuilder.com would both get updated at the same time.

Other types of sites for which this could happen are shopping sites (Amazon kind of has already started this), social networking sites, blogs, software code sites, product review sites, deal sites, etc. I think when these sites are fully functional, they will make life a little (or a lot) easier for those of us who just want to live life. I can see some sites refuse to use the integrators, but only those who want you to be their captive customer.